What happens when you put a caller on hold? Music? Empty, patience-testing silence? Or what about when someone is waiting to meet with you in your lobby; a few magazines from which they can read a few pages? The point is, these are people who want to talk to you. So... talk to them.

While You Wait Marketing is a program that gives you the chance to get your message out during a time that is usually dedicated to, uh, nothing.

Does Air Supply work for you? Does your company actually make love out of nothing at all? (We'll assume the answer is yes, then, wow - sign us up) Continue