Imagine your marketing mix is a basketball team.
Your starters (website, media, emarketing, CIP, and public relations) are your most effective players and you utilize them most - they are your core. But you also have players that come off the bench in support (While You Wait marketing and video production). And then, you have your players that never come out of their warm-ups and affect the game through their raucous cheerleading and support (towel waving, jumping up and down, "arm-gates" to hold teammates back as a last second shot approaches the basket). That is Google Ad Words.
By no means are we suggesting that Google Ad Words is a towel-waving-no-talent riding the pine. To the contrary, Ad Words is a great SEO (Search Engine Optimization) tool that works tirelessly to maximize your impressions. It should be noted that climbing to the top of the search results for "blah blah Rochester" takes time and your patience. Typically business owners are short on both, making Google Ad Words the perfect interim solution, or roster-filling perpetuator of morale... however you want to see it.
Your starters (website, media, emarketing, CIP, and public relations) are your most effective players and you utilize them most - they are your core. But you also have players that come off the bench in support (While You Wait marketing and video production). And then, you have your players that never come out of their warm-ups and affect the game through their raucous cheerleading and support (towel waving, jumping up and down, "arm-gates" to hold teammates back as a last second shot approaches the basket). That is Google Ad Words.
By no means are we suggesting that Google Ad Words is a towel-waving-no-talent riding the pine. To the contrary, Ad Words is a great SEO (Search Engine Optimization) tool that works tirelessly to maximize your impressions. It should be noted that climbing to the top of the search results for "blah blah Rochester" takes time and your patience. Typically business owners are short on both, making Google Ad Words the perfect interim solution, or roster-filling perpetuator of morale... however you want to see it.
News
The Facebook Guide Book |
Featured Client
|
Follow Us On Facebook
Pulse Marketing would like to |
